Loyalty Program

Direct benefits for Swiss Blue regular guests.

A loyalty program linking repeat guests to direct booking offers, priority upgrade when available, and faster reservations support.

Direct benefits for returning guests

Swiss Blue Loyalty Program

A loyalty program for business travelers, families, and long-stay guests, giving priority access to offers, upgrades based on availability, and direct-booking benefits through Swiss Blue channels.

Priority access to direct-booking offers
Upgrade priority when available
Benefits for monthly and repeat stays
Faster reservations support
Membership Tiers

The more you stay, the greater your benefits.

Four tiers that rise with you automatically with every direct stay, unlocking added benefits in upgrades, rates, and service.

Blue

From your first stay
  • • Special member rate on direct booking
  • • Free high-speed internet
  • • Early check-in when available

Silver

After 5 nights or 3 stays per year
  • • Extra discount on direct booking
  • • Room category upgrade when available
  • • Late checkout until 2 PM
  • • Bonus points ×1.25

Gold

After 15 nights or 8 stays per year
  • • Priority suite upgrade when available
  • • Complimentary breakfast for two
  • • Late checkout until 4 PM
  • • Bonus points ×1.5
  • • Dedicated booking line

Platinum

After 30 nights or 15 stays per year
  • • Guaranteed upgrade to the best available category
  • • Flexible arrival and departure
  • • Welcome gift and personal concierge service
  • • Bonus points ×2
  • • Exclusive benefits with our partners
Earn Points

Every direct stay brings your next reward closer.

  • • Points on every riyal spent on a direct stay
  • • Bonus points on dining services and extended stays
  • • Welcome points when you first join the program
  • • Seasonal point-multiplier offers
Redeem Points

Turn your points into real value.

  • • Free nights at any Swiss Blue property
  • • Room and suite upgrades
  • • Direct discount on your bill
  • • Dining perks and extra services
How the program works

Four steps stand between you and your benefits.

Registration is free, and the benefits begin from your very first stay.

01

Register free

Join the Swiss Blue loyalty program in a minute, online or at the reception desk.

02

Book direct

Book through our direct channels to earn points with every night of your stay.

03

Rise through tiers

Your tier rises automatically as your nights and stays add up over the year.

04

Redeem your benefits

Turn your points into nights, upgrades, and exclusive benefits whenever you like.

Book direct

Start with direct booking for clearer benefits.

Compare rooms, suites, and serviced apartments with a clear booking journey built for modern hospitality guests.

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